Marketing: Good vs. Pathetic

I recently saw a new car commercial from Ford promoting the new 2010 Mustang. In short, it was absolutely horrendous, amateur, and pathetic. I don't know which highly paid exec over at Ford thought it would be a good idea to make a commercial marketed towards a teenage crowd that couldn't afford a new Mustang, or [as a majority] really care about this type of car to begin with, but they need to take a severe pay cut. And I say this being almost exactly who they're trying to market towards [a young male, who enjoys extreme sports, and fast cars.]

On the contrary, a few years back Ford absolutely nailed it when they released a multi-minute commercial of a completely different tune. That commercial, was well thought out, well written, sent a great positive message, and actually made you feel something. Bring back the guy who thought that one up, and give him a raise.

It really is amazing how out of touch with the consumer the vehicle manufacturers have become. Sad really. What happened?? Do they think that they can just throw together whatever the heck they want, throw in some graphics and a fast soundtrack, and expect us to eat it up like it's the the second coming of the combustion engine?? I don't think so. What's even harder to believe is that the two videos below are from the same company and made about the exact same product. If Ford wants to talk about 180's [pun intended] then all they need to do is stroll down the hall, look at the juvenile's running their marketing department, and realize how far they've fallen.

2005:

2010:

Which one would you buy?